Tested cold call framework deployed at Clio, Dooly and now Vendr - 60% conversion at Dooly.

Hey Sellers - wanna book more meetings over the phone? Follow this simple framework. Video examples included ;)

Step 1 before the call - Mindset:

1) Reframe your calls into hypothesis tests - is xyz a priority?

2) Understand what topline(revenue acceleration) priorities are and who prioritizes them.

3) Dont word vomit - get ready to listen.

Framework: Test, try and pivot.

Intro - Pattern Disruptive/Permission Based Opener

Pre Qual - Relevance

Status Quo - Account Research - Trigger

Qualification

Recap Pain + Customer Story

Close

Objection Handling


My reps used this framework to win RevGenius’s Linkedin live cold call competitions. One of them made his first ever cold call live on the show and won the contest. Here is Proof:

Oh and here is me testing this script out in action live in front of 1500+ watch from 52:46 onwards. Went from the worse call I ever made to probably the best recovery ever haha. Enjoy!